About

YES! Athletics is a sporting goods company by women, for women.  

Born during a wrestling gear shopping trip with her youngest daughter Annie, YES! Athletics empowers young female athletes by filling the gap in sporting goods for girls in sport.

Youth girls participating in traditionally male sports are both vulnerable and brave. Yes! Athletics supports this vulnerability and bravery with sporting goods in feminine styles and colors specifically designed and manufactured for girls with no size conversion needed.  Girls should not be limited in sports by limited options!

OUR MISSION: To empower young females to try sports they might not have previously considered by offering traditionally male sports gear in feminine styles and colors. Yes! Athletics helps females feel welcome and recognized. Offering shoes male athletes have traditionally worn in styles and colors appealing to female athletes, Yes! Athletics supports girls in sport.

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YES! Athletics inspiration

YES! Athletics is a sporting goods company by women, for women.  

Born during a wrestling gear shopping trip with her youngest daughter Annie, YES! Athletics empowers young female athletes by filling the gap in sporting goods for girls in sport.

Youth girls participating in traditionally male sports are both vulnerable and brave. Yes! Athletics supports this vulnerability and bravery with sporting goods in feminine styles and colors specifically designed and manufactured for girls with no size conversion needed.  Girls should not be limited in sports by limited options!

OUR MISSION: To empower young females to try sports they might not have previously considered by offering traditionally male sports gear in feminine styles and colors. Yes! Athletics helps females feel welcome and recognized. Offering shoes male athletes have traditionally worn in styles and colors appealing to female athletes, Yes! Athletics supports girls in sport.

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Deb North's Daughters and Inspiration

FOUNDER - DEB NORTH

Deb North is no stranger to assuming non-traditional roles. She became both Mom and Dad when she was widowed in 2010 with three daughters aged 8, 3 and 4 months old.   She assumed the roles with great passion, supporting the girls in many various sports throughout the years. Grace is a college track athlete. Rae plays volleyball, basketball, softball, and runs track. Annie plays softball, volleyball, wrestles, throws the shot put and throws the turbo javelin in track and field.

Deb has owned the successful executive search firm True North Consulting since 2010. She launched YES! Athletics in 2019 to support girls in non-traditional sports.

FOUNDER - DEB NORTH

Deb North is no stranger to assuming non-traditional roles. She became both Mom and Dad when she was widowed in 2010 with three daughters aged 8, 3 and 4 months old.   She assumed the roles with great passion, supporting the girls in many various sports throughout the years. Grace is a college track athlete. Rae plays volleyball, basketball, softball, and runs track. Annie plays softball, volleyball, wrestles, throws the shot put and throws the turbo javelin in track and field.

Deb has owned the successful executive search firm True North Consulting since 2010. She launched YES! Athletics in 2019 to support girls in non-traditional sports.


Podcasts and Awards

WinforKC Award

KC Chamber Small Business Nominee

Velocity Pitch Winner

Start Up Hustle Podcast

The Real Life Show with Coach T - Season 1: Episode 4

Bold Girl Biz Podcast

Danielle Norwood Radio Show


Support the female wrestler in your life!

Shop with confidence at YES! Athletics, the sporting goods company offering female specific gear for fringe athletes daring greatly in a man’s world!

Our Defiant 1 wrestling shoe is a breathable, lightweight, eco-friendly shoe offering all the benefits of boys wrestling shoes in female specific designs, color ways, and sizes.

The LJ Wrestling Defiant 1 wrestling singlet is cut specifically for the feminine body, preventing overexposure during a match.

Free Shipping Over $60 ●  Free 30 days return  ●  10% off on your first order

Support the female wrestler in your life!

Shop with confidence at YES! Athletics, the sporting goods company offering female specific gear for fringe athletes daring greatly in a man’s world!

Free Shipping Over $60 ●  Free 30 days return  ●  10% off on your first order

Support the female wrestler in your life!

Shop with confidence at YES! Athletics, the sporting goods company offering female specific gear for fringe athletes daring greatly in a man’s world!

Our Defiant 1 wrestling shoe is a breathable, lightweight, eco-friendly shoe offering all the benefits of boys wrestling shoes in female specific designs, color ways, and sizes.

The LJ Wrestling Defiant 1 wrestling singlet is cut specifically for the feminine body, preventing overexposure during a match.

Free Shipping Over $60 ●  Free 30 days return  ●  10% off on your first order


Follow YES! Athletics


This is an awesome shoe! I love the graphics, the colors, the flexibility, and the ankle support.

Holly Torrez

former MMA fighter + owner of Resilience Training

I wish these shoes were available when I began wrestling. Finally we have a shoe made for girls and women!

Sally Ross

My daughter LOVES these shoes!

Leigh Jaynes

USA Wrestling Champion + mom to Evelyn Jaynes

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