YES! Athletics is a sporting goods company by women, for women.  

Born during a wrestling gear shopping trip with her youngest daughter Annie, Deb founded YES! Athletics to empower young female athletes by filling the gap in sporting goods for girls in sport.

Youth girls participating in traditionally male sports are both vulnerable and brave. Yes! Athletics supports this vulnerability and bravery with sporting goods in feminine styles and colors specifically designed and manufactured for girls with no size conversion needed.  Girls should not be limited in sports by limited options!

OUR MISSION: We believe in empowering girls to say Yes! to scary things.  We encourage females to maintain their identity while participating in non-traditional sports. By offering athletic shoes in feminine styles and colors , Yes! Athletics helps females feel welcome and recognized in traditionally male sports such as wrestling.

CEO, Deb North and daughters

Founder, Deb North

Yes! Athletics CEO Deb North

Deb North is no stranger to assuming non-traditional roles. She became both Mom and Dad when she was widowed in 2010 with three daughters aged 8, 3 and 4 months old.   She assumed the roles with great passion, supporting the girls in many various sports throughout the years. Grace is currently studying pre-health care at Missouri State and  was   college track athlete before she was sidelined with an injury. Rae does cheer, wrestling and runs track. Annie plays softball, wrestles, throws the shot put and throws the turbo javelin in track and field. Deb has owned the successful executive search firm True North Consulting since 2010. She launched YES! Athletics in 2019 to support girls in non-traditional sport.


Podcasts and Awards

WinforKC Award

KC Chamber Small Business Nominee

Velocity Pitch Winner

Start Up Hustle Podcast

The Real Life Show with Coach T - Season 1: Episode 4

Bold Girl Biz Podcast

Danielle Norwood Radio Show