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Yes! Athletics Named "Game Changer" by WIN for KC

Yes! Athletics was named a "Game Changer" at the annual WIN for KC Awards held on Saturday February 13th.  "I was so honored to be considered for this award.  In my mind, the true game changers are the girls who inspired me to start this company".

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Just Say YES!

I did something kind of scary yesterday. Rather than take a client/prospect to lunch, I asked them to go golfing. Previously, I had only golfed with friends and never with a business associate. As a result, I was very nervous and also quite nauseous. I could have easily “chickened out,” but based on the premise of my new business venture, I needed to be brave and say YES!   Here’s an important piece of backstory . . .   I was standing in line for coffee at a women’s conference in February of 2019. While making small talk with the ladies in front of me, one of them asked, “Why are you here?”   The theme of the conference was...

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DEFIANT 1 in the News!

Local media company Startland News recently featured our founder Deb North in an exclusive article highlighting the ingenuity and resilience of YES! Athletics.  It takes guts to start a company during a global pandemic, and it takes guts to go out on the mat against boys.  We are so proud of Deb and our first offering, Defiant 1.  Read the full article to learn more about Deb and YES! Athletics story. Startland (formerly the Kansas City Startup Foundation) is a community building 501(c)3 nonprofit activating a thriving and inclusive culture of innovation in Kansas City through stories, experiences and talent.

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You Never Know Who is Watching . . .

While my youngest daughter is a wrestler, she also plays softball. Her older sister plays softball, as well. After a tournament game this past summer, a coach from another team approached my middle daughter and told her that he “loved her positive energy and attitude.”   This opened up a very important dialogue between she and I, and the main point of our conversation was that you never know who is watching you play and compete in your sports.   In her mind, all she saw were stands full of parents, when in reality, there were coaches from other teams who were either “killing time” or waiting for the diamond because their game was next. Now, I’ve never been a...

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