At Yes! Athletics, we pride ourselves on being more than just a brand—we’re a community. Pop-up events are one of our favorite ways to connect with that community. These events allow us to step out from behind the scenes and meet the incredible athletes and families who inspire everything we do. Here’s why pop-up events hold a special place in our hearts.
Meeting Amazing Athletes and Their Families
Every pop-up event is like a reunion with extended family. We meet athletes of all ages and skill levels—from the young wrestler just stepping onto the mat for the first time to the seasoned competitor chasing their next championship. Hearing their stories, celebrating their victories, and learning about their challenges reminds us why we started Yes! Athletics in the first place: to support these amazing individuals on their journeys.
Parents, too, are a big part of what makes these events special. They drive to early morning practices, cheer in the stands, and ensure their kids have everything they need to succeed. At our pop-ups, we often hear heartfelt thanks from parents who appreciate having a brand that truly understands the needs of female athletes. It’s a reminder that we’re making a real difference—not just for athletes, but for their entire support system.
Saving the Day When Gear Is Forgotten
We’ve all been there: a busy morning, a rushed packing job, and suddenly, you’re at the event without a crucial gear. Pop-up events are our chance to be the heroes of these moments. Whether it’s a pair of wrestling shoes, a singlet, or even a sports bra, we provide what’s needed so athletes can focus on competing. The relief and gratitude we see from parents and athletes in these situations is truly rewarding .
Building Connections and Community
Pop-up events are more than just a chance to sell gear—they’re an opportunity to build connections. We love hearing feedback directly from our customers and learning how we can better serve the needs of female athletes. These conversations often spark ideas for new products or initiatives, helping us grow and evolve as a company.
It’s also inspiring to witness the camaraderie among athletes and their families. At every pop-up, we see hugs, high-fives, and cheers as people come together to celebrate the sport they love. Being part of that energy is something we cherish.
Thank You for Making It All Possible
To everyone who has visited us at a pop-up event: thank you. Your stories, support, and enthusiasm fuel our passion and drive us to keep innovating for female athletes. If you haven’t been to one of our events yet, we’d love to meet you! Keep an eye on our schedule and come say hi.
At the end of the day, pop-up events are about more than just selling gear. They’re about connection, community, and celebrating the incredible athletes who inspire us every day. And that’s why we love them so much
How can we support your upcoming event? Message us at sales@yesathleticsusa.com to get your event on our calendar.
