MONTGOMERY, ALABAMA – Yes! Athletics, with headquarters in Topeka, KS, the leading performance apparel brand dedicated to female athletes, has been selected as the exclusive apparel vendor for wrestling and powerlifting events at the Alabama State Games. The announcement was made by the ASF Foundation, organizers of the Alabama State Games.
Through this partnership, Yes! Athletics offers high-performance competition and training apparel designed for athletes competing in two of the fastest-growing strength sports in the country.
This collaboration shows we're committed to supporting athletes with gear that is functional, inclusive, and built for performance.
“We are incredibly honored to be selected by the ASF Foundation as the exclusive vendor for wrestling and powerlifting,” said Deb North, Founder of Yes! Athletics. “These sports demand strength, resilience, and confidence—and athletes deserve apparel that matches that intensity. We’re proud to support competitors at the Alabama State Games with products designed for how they actually move and compete.”
The Alabama State Games, founded in 1982 at the request of the US Olympic Committee, is Alabama’s largest multi-sport event that brings together athletes of all ages and skill levels from across the state and beyond having more than 4,000 athletes competing in 2025.
Wrestling and powerlifting continue to grow rapidly, particularly among female athletes, making this partnership especially meaningful for Yes! Athletics, a brand that has championed women in combat and strength sports since its inception.
“We are excited to partner with Yes! Athletics for this year’s, and hopefully future, Alabama State Games,” said Laura Creel Burt, ASF Foundation CEO and Executive Director of the Alabama State Games. “Their focus on quality, innovation, and athlete-first, affordable design aligns with our mission to provide an exceptional experience for all participants. Partnering with Yes! Athletics also provides us the first opportunity to offer branded Alabama State Games merchandise unique to the sports of wrestling and powerlifting. These two sports have grown throughout the years, and this partnership is another step in that evolution.”
As part of the partnership, Yes! Athletics will offer event-specific apparel and gear for competitors, coaches, and fans, both onsite and online. The collection will feature performance-driven designs as well as commemorative items celebrating the Alabama State Games experience.
You can visit the Alabama State Games Merch store: https://alabamastategames.itemorder.com/shop/home/
Registration for the 43rd Alabama State Games is open at ALAGAMES.com. Information about Powerlifting can be found here: https://event.alagames.com/alagames-powerlifting and Wrestling can be found here: https://event.alagames.com/alagames-wrestlingindividual
The Alabama State Games is about more than medals and memorable moments. Using sports as a vehicle, the ASF Foundation focuses on the importance of academic success, healthy lifestyles and good citizenship.
In celebration of America’s 250th birthday, the ASF Foundation will be awarding 17 $2,500 scholarships during the Opening Ceremony of the 43rd Alabama State Games, June 12. To be eligible for the scholarship drawing, athletes must first register in one of the many sports on offer at ALAGAMES.com to compete in the Alabama State Games and then attend the pre-opening ceremony and Opening Ceremony events on June 12. The doors to the Pre-Opening Ceremony events - Athlete Check-in, GRIT101 For Teens and the Athlete Leadership Summit - open at 3 p.m. on June 12 in the North Exhibition Hall of the Birmingham Jefferson Convention Complex. At the conclusion of those events, one $2,500 scholarship each will be awarded. The Opening Ceremony is scheduled for a 7 p.m. start, kicking off with the Parade of Athletes into Legacy Arena. The night will end with the final 15 scholarships being awarded.
AMERICA 250-ALABAMA
The Alabama State Games is an America 250 Alabama-certified event, fitting the mission to commemorate the nation's 250th anniversary, taking place on July 4, 2026, but being celebrated throughout the year. The Alabama State Games will have its celebration on June 12 during the 43rd Alabama State Games Opening Ceremony, which will honor America's past, celebrate its people and look forward to the promise of the future.
43rd ALABAMA STATE GAMES SPORTS ON OFFER
The Alabama State Games welcomes athletes of all ages, abilities, and skill levels. The 43rd edition of the Alabama State Games offers a sport for everyone - from archery to kickball to table tennis to wrestling. Find your sport at ALAGAMES.com
www.alagames.com | www.asffoundation.org
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